Mobile marketing company AppVirality raises $500,000 of fresh funding

The funding came from Google India head Rajan Anandan, Bikky Khosla, Click-Labs and other angel investors

AppVirality Inc, a San Francisco- and Hyderabad-based mobile growth hacking startup, has raised $500K from its existing investors Google India head Rajan Anandan, Bikky Khosla, Click-Labs and other angel investors

This is the company’s second round of funding after its initial seed round in January 2015.

Through their growth toolkit, this 12-month-old company claims to have generated more than 1.5 million installs across their customers.

Currently, AppVirality powers organic growth for industry recognized apps like MakeMyTrip, Airtel, Quikr, Byjus, Yatra, Paytm, iXiGO, Redbus, Yepme, 1MG, MySmartPrice, FAASO’S, and hundreds of apps across the globe.

As a mobile growth toolkit, AppVirality enables mobile-focused companies to identify and implement the right growth techniques without having to code. Once integrated with the SDK, growth/marketing teams can make use of ‘Do It Yourself’ dashboard to configure, analyze and optimise the growth techniques.

The current toolkit includes growth techniques like the Uber/Airbnb-like “Personalised In-App Referrals”, Customer Retention, Social Sharing, Unlock premium. Eight more techniques are on the roadmap.

Apart from the existing investors, new angel investors also participated in the funding round. Some of the names include Aloke Bajpai and Rajnish Kumar (Founders, iXiGO), Krishna K Mehra (Founder, Capillary), HT Ventures LLC, Maxence Cacheux, Gaurav Lochan, Jocelyn Goldfein, Aditya Vuchi (Founder, Zippr), Gaurav Agarwal (Co-founder, 1MG), Rimpal Chawla, Munish Jauhar, Shashank Mehrotra, Vikram Chalana, Aakash Singal, Shashank Mehrotra.

Laxman Papineni, co-founder and CEO of the company said: “AppVirality’s dramatic growth has been driven by increased demand by app developers, who understand and value our technology. We have been overwhelmed by the response received by the biggest brands in the business. Today, we take pride in our associations that includes both our customers and investors”.

He further added, “With this investment the company plans to focus more on product innovation and customer satisfaction, while increasing the team size from 12 to 25 in next 12 months.”