Nalli initiates legal action against Snapdeal

The iconic saree brand from Tamil Nadu alleged Snapdeal is using its trademark

Tamil Nadu-based clothing brand Nalli has issued a cease and desist notice on e-commerce major Snapdeal.com for allegedly using its trademark ‘Nalli’ as a search word and photographic images of its products in the latter's website.

Nalli Chinnasami Chetty, the registered owners of the trademark ‘Nalli’, said they had noticed the trademark violation while undertaking a Google search for nalli.com. According Nalli owners, Snapdeal has misused the trademark as well as copied the photographic images from Nalli’s website.

“It is a deliberate attempt by Snapdeal to deceive the public to unjustly enrich itself to make the public assume that the original ‘Nalli’ silk sarees are available on their website. Online sale of Nalli products are done exclusively through our website  nalli.com and nowhere else,” said the company. A Snapdeal spokesperson said, “Snapdeal.com is an online marketplace, connecting buyers and sellers to provide the widest assortment of products. We have received the notice from the company and will take appropriate actions as per law.”