Netxcell adds new features to video OBD

Company took the lead by developing the first VOBD last year for the 3G market

Netxcell Limited, a Hyderabad-based mobile applications and value-added services (VAS) provider, has added new features to its video outbound dialer (VOBD) product to enable telecom operators in analysing the impact of a particular campaign or promotion, which ultimately plays an important role in adding to their top lines.

Netxcell took the lead by developing the first VOBD last year for the 3G market. The new version of the VOBD is now more interactive and can support multiple audio and video codec (a device or computer program capable of encoding or decoding a digital data stream or signal), which will help telecom operators in bringing a greater range of 3G handsets into the ambit of VOBD services.

“The new VOBD version will also enable the operator to run video contests and promotions of movie trailers as well, in a much better manner as the subscribers will be able to visually experience, interact and participate in a virtual contest environment and get a feel of new movies to be released at the comfort of their handsets,” said Dabasis Chatterji, chief executive of Netxcell.

The company also said that its IOBD (intelligent OBD), an in-built module of its OBD product portfolio, would strengthen location-based services. The new addition is capable of querying the core network elements of the operators to identify the subscriber location.

According to Chatterji, IOBD is designed to deliver instant alert and call patching in a much shorter time duration than currently possible (the moment a customer comes back to the network, thus ensuring the communication flow to him without missing out). These features enable the telecom operator to recognise when a subscriber latches onto a network and then help the system to connect the call accordingly.

“This will help in increasing the contact percentage, thus enhancing the productivity of a marketing campaign. It also supports the telecom operator through a number of new services like customer profiling, segmented campaigning, user behaviour analysis and business intelligent module,” he added.