The Smarties, organized by the Mobile Marketing Association (MMA), is one of the prominent industry awards, presented each year to celebrate advertising excellence within the mobile ecosystem.
According to the latest findings of the Digital Advertising in India Report, the online advertising market in India is projected to reach Rs 3,575 crore by March 2015, a growth of 30% over last year.
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The MMA is the premier global non-profit trade association representing all players in the mobile marketing value chain with more than 700 member companies.
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