Nippon Audiotronics, the Indian franchisee of Kenwood car audio systems has announced the launch of SatGuide, a touchscreen navigation device mainly targeted at the car users across India. | |
| The device will help drivers quickly locate their destination without taking their hands off the steering wheel, or eyes off the road. |
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| The company's managing director K S Goindi told Business Standard that the product is relevant in the wake of the increasingly complex traffic patterns in the Indian cities. |
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| "The device uses Global Positioning Systems (GPS) with smart sensors to ensure the required accuracy. The in-built GPS receivers get signals from the orbiting GPS satellites to ascertain the exact position of the vehicle," Goindi explained. |
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| The relevent location map then appears on the screen of the device, which has a voice guide too, he added. "The device is built-in with a comprehensive data on points of interest, public utilities, emerging services like hospitals and entertainment locations such as multiplexes or malls," he said. |
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| Goindi said the company has acquired the digital roadmaps from Hyderabad-based Sat Map Technologies and software from Destinator, Canada while the physical device is supplied by Mayo of Taiwan. |
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| SatGuide, priced at Rs 37,990, has been introduced in Delhi, Hyderabad and Mumbai; in the second round, it will be introduced in Pune, Bangalore and Chennai. |
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| "These are the cities in India that are witnessing significant influx of young professionals and the landscape there is also changing thanks to increasing construction activity," he pointed out. |
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| The company is looking at selling about 1,000 units of SatGuide per month. in the initial stage and sees a major growth in the second year, he said. |
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