Ogilvy Chief Says 70% Of Crm Investment Not Productive
At least 70 per cent of expenditure on customer relationship management (CRM) is not productive.
And, in most cases, CRM hasn
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At least 70 per cent of expenditure on customer relationship management (CRM) is not productive.
And, in most cases, CRM hasn
First Published: Apr 01 2003 | 12:00 AM IST