Over 100 exhibitors to showcase jewellery at Jewels of India

Over 100 exhibitors from across India would showcase the latest on the Indian jewellery scene at the 11th edition of 'Jewels of India' to be held here from October 2 to 5.   

Speaking to reporters, brand ambassador of the retail exhibtion, actress and MP, Jaya Prada said Indian consumers continued to bank upon gold as a secure form of investment even as consumers were still recovering from the meltdown.   

According to Mahesh Pathi, heading the Jewellery Association, Bangalore, gold prices had begun rising with more and more investors investing in the gold metal and gold bonds, fearing the impact of recession on stocks.   

"In the next 2-3 months we expect it is going to be very bullish," he said. "We are awaiting to see how the prices of the yellow metal reacts to the forthcoming festival season of Diwali," he added.    

Sandeep Bekal, convenor of the show, said this year it had partnered with HDFC Bank to make available loan facility to purchase jewellery.   

The exhibition would showcase jewels from various parts of India with Rajasthan having the highest representation. The exhbition includes 70 percent participation from jewellers outside Karnataka and 30 per cent locals. Adikriti from Kolkatta would showcase a unique tribal-inspired jewellery.   

The show last year saw an approximate sale of business worth Rs 30 crore (booked or sold) and saw its visitor numbers touching the 60,000 mark.