Conditions:
AirAsia India
“For first time air travellers and holiday makers from India, it’s the price that will be the primary consideration while booking. For the evolved consumer, service and the overall experience in the flight will be the key determinant while making bookings. India has a higher mix of the first and the second category currently, with very few who focus on the service as a primary factor. OTP is most critical for corporate travellers residing in metro cities,” said Manmeet Ahluwalia, marketing head of Expedia India in a Business Standard report.
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