PubMatic expands India ops

However, its 70% of customers come from US, 25% from Europe and others including India contribute 5%

Pune based advertising platform solutions company PubMatic is expanding operations in India to tap growing business opportunities globally ans is recruiting 100 people, taking its headcount to 300.

In the next one year, PubMatic will aim to deliver key technology initiatives out of Pune, and eyes sales in the UK, France, Germany, Japan, Singapore and Australia.

However, its 70% of customers come from the US, 25% from Europe and others including India contribute 5%.

"We will be hiring around 100 new employees in Pune, about 80 of them engineers, and we want to make the city a real hub of ad tech development. The big data system developed by its engineers supports over 100 gigabytes of data transfer per second, stores and processes over five petabytes of data at the company's data centres. We process 60 billion bids of data per day. " Rajeev Goel, CEO and co-founder, Pubmatic.

According to Goel, the industry is growing at about 50% a year in general and the company is growing in line with that growth rate.

He added," Even though the advertising had shrunk in the print media globally, advertisement on digital space, including on videos and web pages was growing.

"The big data system developed by our engineers supports over 100 gigabytes of data transfer per second, stores and processes over five petabytes of data in our data centers. We need people who combine technical knowledge with the drive to innovate, and we believe our investment in India will help us achieve this," says Mukul Kumar, co-founder and SVP of engineering.

Deloitte has ranked PubMatic as one of the fastest growing companies in the US Internet sector in both 2012 and 2013.