Raymond Apparel Limited (RAL) launched its new new apparel brand for men "� Notting Hill - in Kerala recently. | |
| The new apparel brand for men under the popular price segment will be introduced across the country by September. |
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| Announcing the launch, Shreyas Joshi, president, RAL, said the company would open 400 sale points for the new brand of which 3 would be in Kerala. Kochi and Thiruvananthapuram are the ideal locations for the exclusive outlet in Kerala, he added. |
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| He also said that the popular price segment that falls in the range of Rs 450"�800 for shirts has an all-India market size of Rs 5,361 crore. Of this, shirts alone has a turnover of Rs 2,820 crore. |
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| RAL that has hitherto concentrated mainly on the premium segment has now entered into the popular segment with Notting Hill. |
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| The new brand would range from formal wear to relaxed casual wear and will target young professionals between the age group of 22 years and 30 years. |
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