Reliance Communications (RCom) today introduced 1 paise per SMS plan taking the tariff war to the data front from voice calls.
The Anil Ambani group company today launched a plan under which 1 paise will be charged per SMS and at a monthly rental of Rs 11, Reliance Communications President Mahesh Prasad, said here.
Telecom Minister A Raja recently had said telcos need to bring down SMS rates which are currently at 50-60 paise per SMS.
Other operators are likely to follow suit.
Reliance Communications stocks were down 1.54 per cent at 166.30 in the afternoon trade on the Bombay Stock Exchange (BSE).
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