Reckitt Benckiser aims over 20% growth

FMCG major Reckitt Benckiser is planning to further consolidate its share in the Indian home and personal care, healthcare and fabric care market with a target for an annual growth of over 20 per cent.

The company is also looking at introducing more of its global brands in the Indian market in the months to come.

"We are the number one brand in many segments including live care, surface care, shoe polish and personal care. I am sure the company will grow this year at not less than 20 per cent," Reckitt Benckiser India Chairman and Managing Director Chander M Sethi told reporters here.

He said the company, which has brands like Lizol, Dettol, Harpic, Mortein, Cherry Blossom and recently launched Vanish in the Indian market, is looking at introducing more of its global brands in India.

"There is a lot more to come and we are just waiting for the right time to introduce them," Sethi said.

He, however, refused to disclose the company's turnover or planned investments in the country.

Sethi said the company's brands have been performing well in India and the target is now to further consolidate it.

"Our liquid Dettol brand has more than 90 per cent share in the liquid anti-septic germ protection segment, while Colin (surface care) has 90 per cent of the market and Sherry Blossom (shoe polish) has close to 70 per cent share of the market," he added.

Regarding increase in input costs, Sethi said the company has also been affected by rise in costs of raw materials and other inputs.

"However, we have not resorted to any major price rise of our products during recent times. There is no chance of any price correction at the moment but anything could happen in the long term," he said.