Reliance Securities expects to add 1 lakh new clients through value-based broking

The company will launch its mobile application 'Tick' by March end

Reliance Securities Limited, the broking and distribution arm of the Reliance Capital Limited, is hoping to add one lakh new trading customers as the company is more focusing on value-based broking.

Few days back, it had launched a new web based trading platform 'Tick' that provides integrated trading services for its retail clients. It uses big-data analytics and offers robo-insights to Indian retail investors. Reliance Securities entered the value-based broking and investing segment with the launch of its new platform.

"We see a huge opportunity in value based broking segment in the country. Currently, the investors have to choose from a full-fledged broking model or a discount model. There is a substantial number of investors who fall into the value-based investing category. Reliance Securities will target a substantial share of this space in next three years," said B Gopkumar, chief executive officer— broking and distribution business at Reliance Capital.

According to company, as people become more technology friendly, the pattern of trading has changed too. During last five years, volume of web-based trading has reached to 70 per cent in overall trading volume which forced the broking firms to offer more value based products.

Gopkumar said: "Technology and connectivity are redefining businesses and driving change. We have recently launched value based broking platform Tick which we expecting to add more one lakh clients in next six to twelve months period."

Currently Reliance Securities have nearly eight lakh customers across India and out of it nearly 30 per cent are from Gujarat.

"In the stock market, we believe the retail investor still finds it difficult to invest. To make it easy for the retail investor to invest in the stock market, we have developed this web based platform with unique features," said Gopkumar.

The company is going to launch similar platform for the clients who are using mobile for trading. It will launch mobile application of Tick soon.

On it Gopkumar said, "Mobile application of Tick would be launched by end of March to provide value based broking service to the customers who are using mobile for trading."