Retail tech startup ShoppinPal raises $1.07 mn from Plug and Play Tech Center and Steelhead Ventures

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Pune-based retail tech startup ShoppinPal has raised $1.07 million in its first equity round of funding, led by Plug and Play Tech Center and Steelhead Ventures. ShoppinPal will use the funds to get more retailers on board, product development and brand building in India.

Sriram Subramanian, co-founder & CEO, ShoppinPal, said: “This investment from Plug and Play Tech Center, Steelhead Ventures and other strategic investors is a great endorsement of the potential of the Retail Tech market in India. With our success in other markets like US, adequate funds and required guidance from our investor partners, we are confident of establishing ShoppinPal as a leading Retail Tech player in the country.”

Currently, ShoppinPal's 80% business comes from outside India and now the company is ramping up its India business.  

Plug and Play Tech Center is headquartered in Silicon Valley and has a world-class network of serial entrepreneurs and strategic investors. The company has also been instrumental in the growth of market leaders such as PayPal, Google and Dropbox. Steelhead Ventures, is a micro-VC fund focused on seed-stage and Series-A investments. 

Past investors in ShoppinPal include Adam Pisoni, who is the founder of ABIL Schools and had co-founded Yammer in 2008 which later got acquired by Microsoft for $1.2 billion.  

Alireza Masrour, managing partner, Plug and Play Tech Center, said: “ShoppinPal’s innovative platform connects retailers and brands to the digital world and helps them further enhance sales. We see a huge potential for them in India and are confident that with our support they will replicate their overseas success in the country.”

ShoppinPal enables retailers and brands to capture new sales by connecting them with digital platforms such as e-marketplaces.