SAS eyeing double-digit revenue growth in 2011

Driven by growth in the analytics market in south Asia, especially India, leading business analytics software and services firm, SAS, is eyeing a double-digit growth in terms of percentage in its revenues in CY2011, a senior company official said today.

"There is an exponential growth in the global business analytics market including India as large industries have realised the need for a methodology that will help forecast risk to meet increasing competition. We expect a double-digit percentage growth in revenues in CY11," the company's Executive Director Marketing and Alliances (Asia-Pacific) Don Cooper-Williams told PTI here.

Last year (CY10), the company had clocked an around 5% increase in its revenues to $2.43-billion as compared to CY09.

Companies have realised that they are unable to meet the competition by following the old methodology of transactions and by relying on the current infrastructure, he said.

"Companies are now looking at customer compliance risks and the ability to forecast and apply analytics to their business to face increased competition," Cooper-Williams said.

With sectors like telecom, financial services, manufacturing and health, among others, booming in India, there is a huge scope for growth of business analytics market here, the official said.

"The growth in these sectors has been phenomenal over the past few years. Rise in business competitiveness and maturity of business in the country are some of the aspects that are fuelling growth of business analytics in India," he said.

SAS has a 50% share in the business analytics market in India and a 26% share in the global market, he said adding that the company also plans to increase the number of offices in India.