Skoda Auto bullish on Punjab market

Last year, Skoda clocked total sales volume of 15,500 units and expects to grow 15-20% this year

Czech car maker Skoda Auto is bullish on the Punjab market and expects that in the current year, Punjab’s contribution to the total sales in the country would grow two-three per cent.

Last year, Skoda clocked total sales volume of 15,500 units and expects to grow 15-20 per cent this year.

“Punjab holds a great significance for Skoda India and has been one of the top contributors to the overall business. In 2014, it contributed around 7-8 per cent of the total sales. This year, we expects that it will contribute around 10 per cent to the national sales on account of improved marketing sentiments," said Ashutosh Dixit, director-sales, marketing and service, Skoda Auto India.

Skoda has five dealership in Punjab spread across Chandigarh, Amritsar, Jalandhar, Ludhiana and Patiala.

He said, “Overall market looks better for us as compared to last year. The first quarter of the current financial year would be more or less same compared to the last year. However, things will start improving from the second quarter of the current year.”

Commenting upon the outlook, he added, " Overall market looks better for us as compared to last year. The first quarter of the current year would be more or less same compared to the last year. However, things will start improving from the second quarter of the current year."

Meanwhile, it launched 'Zeal Edition' across its entire model range here today and expects that it will notch up a growth in sales  during the current year. The Zeal edition series sports changes within the Superb, Octavia and Yeti products and will have comprehensive accessory packages across three Rapid variants. This special edition will be available to customers across all authorized Skoda dealerships for a limited period only.

The new variants across the Superb, Octavia and Yeti model range will sport premium black interiors, Alcantara leather seats, dashboard and door trims. The Skoda Rapid Zeal edition will feature leatherette and Alcantara seats, navigation device with rear view camera, rear Parktronics, observation mirror and floor textile mats.

Starting price in Zeal Model (Ex-Showroom) for Rapid 1.6 MPI Ambition MT cost at Rs. 8,58,365 while Octavia 1.4 TSI Ambition MR is priced at Rs 16,45,000. Yeti 4X2 2.0 TDI Elegance MT cost Rs 20,29,999 whereas Superb 1.8 TSI Elegance MT is tagged at 21,85,000. This special edition will be available to customers across all authorized ŠKODA dealerships in Punjab for a limited period only.