SsangYong signs deal with China firm for JV

The 50:50 JV, SsangYong's first overseas production base, will make completely built unit vehicles and also have an engine plant

SsangYong Tivoli
Swaraj Baggonkar Mumbai
Last Updated : Oct 13 2016 | 12:53 AM IST
Mahindra & Mahindra-controlled South Korean sports utility vehicle major SsangYong Motor Company on Wednesday announced it had signed a letter of intent with the Shaanxi Automobile Group for a joint venture that would establish a manufacturing plant in China.

The joint venture which will become SsangYong’s first overseas production base in a 50:50 partnership with the Shaanxi Automobile Group will construct production facilities for completely-built unit (CBU) vehicles and an engine plant.

The first phase of construction will establish a plant with an annual capacity of 150,000 units by the end of 2019 and the second phase will involve an expansion of the facilities to 300,000 units per annum.

Further, SsangYong will establish an automotive cluster with its major suppliers that will also enter the market to ensure product competitiveness and start the production of SsangYong’s current models and those under development in the second half of 2019.

Established in 1968, Shaanxi Auto produces heavy and special purpose trucks including those for the military in addition to small light commercial vehicle and pick-ups.  

SsangYong had been reviewing the central and western parts of China of the establishment of its first overseas production facility, taking into consideration the Chinese government’s policies and the growth potential of the Chinese automotive market, the company said.

The two groups will form a team to work on the Xi'an project, that is spread over an area 1.23 million sqmtr in the Economic Technological Developmental Zone, discuss the details for the establishment of the JV.

SsangYong Motor Company, chief executive, said, “It is quite essential to have a local CBU plant in China to increase our competitiveness in the rapidly growing Chinese car market and to increase our sales volume”.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Oct 13 2016 | 12:43 AM IST

Next Story