STAR India partners Shripal Morakhia to launch entertainment center

Sachin Tendulkar joins 'Smaaash - Inspired by Star' as brand ambassador

Entertainment network STAR India, with an aim to take the STAR brand beyond television, has join hands with Shripal Morakhia, the erstwhile promoter of SSKI & Share Khan to launch  Smaaash, a sports-based entertainment centre with cricket. Master-blaster Sachin Tendulkar has join hands with this venture as its brand ambassador.

‘Smaaash Inspired by Star’ is a fully immersive augmented reality based centre, which provides audiences to experience actual playing conditions.

"Star has always stood for thought leadership and with 'Smaaash - Inspired by Star' we take brand Star beyond television to create an immersive entertainment experience for audiences." Uday Shankar, CEO of STAR India, said.

Smaaash is one of the largest aspirational, immersive, recreational destination spread over 24,000 sq. ft. in Mumbai. STAR said that it is in line with its “promise of inspiring and entertaining audiences” and will help bring this promise alive in a live environment.

Smaaash Centre has 8 cricket lanes, a food and beverages arena and other arcade games including a F1 simulator, FPS simulator etc.