TA Associates invests Rs 150 cr in Fractal Analytics

TA Associates which manages $18 billion globally, has investments in India include Dr Lal Pathlabs, Micromax and providerBilldesk

TA Associates, a global growth private equity firm, has acquired a minority stake in Fractal Analytics, a provider of advanced analytics to Fortune 500 companies, for an investment of Rs 150 crore ($25 million).  

Headquartered in the US, Fractal Analytics has offices in London, Mumbai, New Delhi, Singapore and Dubai and has around 600 team members.

“We believe that the big data space represents a very significant opportunity as companies have understood the power of data driven decision making but are struggling to operationalize and institutionalize analytics inside their organizations,” said Naveen Wadhera, Director and Country Head, TA Associates Advisory Pvt Ltd, who will join the Fractal Analytics Board of Directors.

Kenneth T Schiciano, a Managing Director at TA Associates will also join the Fractal Analytics Board of Directors.

Srikanth Velamakanni, Co-Founder & CEO of Fractal Analytics said, “We are passionate about helping companies leverage advanced analytics to better understand consumers, optimize pricing & marketing and compete more effectively in the marketplace.”

TA Associates which manages $18 billion globally, has investments in India include Dr Lal Pathlabs, Micromax and online payment processing services providerBilldesk.