Tata Brand Value Pegged At Rs 10,000 Crore

The Rs 38,000 crore Tata group has pegged the valuation of the 'Tata' brand at around Rs 10,000 crore.

"Three years ago, the brand was valued at around Rs 4,000 crore and at present its value stands at around Rs 10,000 crore. The earlier valuation was done by Interbrand, an independent agency, around three years back," said R Gopalakrishnan, executive director, Tata Sons.

To leverage the value of the Tata brand, the company has shifted the group's business thrust from products to a brand-driven portfolio.

"By combining ethical values with business acumen, globalisation with national interests and core strengths with flexibility, the Tata group is aiming to be the largest global brand from India," Gopalakrishnan said.

The group's brands and services stable includes Tata, Titan, Taj Hotels, Tata Safari, Tata Indica, Tata Tea, Tetley, Westside, Tata Nova Internet Services and the new addition in the group, Videsh Sanchar Nigam (VSNL).

Few years ago, the group had made an effort to bring all its products and services under a few highly focussed brands under the Tata logo.

"Today, the scale of the group's operations has become increasingly global. For instance, Tata Tea is the first Indian multinational company in the global tea industry and India's largest integrated tea company," analysts said.

The Tata group, over the past few years, has made a number of acquisitions and efforts for consolidation, in the hotel business, telecommunication, infotech and other areas. "For instance, the group has consolidated its cellular business with that of BPL Communications. We have recently picked up stakes in the state-run VSNL and CMC," Gopalakrishnan added.

It has also existed from some businesses such as cement major ACC, diversified Forbes Gokak, Tata Liebert and Goodlass Nerolac.

"This was part of our initiatives to focus on our core business areas. Our main focus will remain on hotels, automobiles, branded products and new economy sectors," he added.