Times TV Network to focus on branded content

Elevates Hemant Arora to the role of Business Head for Branded Content Business across ET NOW, Times Now and Zoom

Times Television Network (TTN), the company that runs English news channel Times Now, business news channel ET Now and Bollywood lifestyle channel Zoom, has decided to sharpen its focus on the branded content to create a larger impact for its clients.

The company today named Hemant Arora as business head of the Branded Content Business for the three channels. The new business unit will focus on customised solutions and properties that enhance value for clients, creating impact and engagement across the network.

Times Television Network will be making e��ignificant investments in building and scaling up the unit�-� resources and focus on client value delivery across the verticals of news, business and entertainment, it said. He will continue to report to Avinash Kaul, Chief Executive Officer of ET Now, Times Now and Zoom.

Kaul said, “We believe that Branded Content will provide our customers the impact and engagement that will help accelerate the growth of their business and hence it is seminal to our own business strategy. We are pleased to have Hemant at the helm to define the direction of this key business unit and ensure the highest standards in value delivery to our customers. Under his able leadership we intend to build best in class capability and resultant business, to lead the marketplace.”
 
Arora added, “Times Television Network is at the forefront of using innovation that powers value addition to the advertiser, while further strengthening connect with the audience. Over the last 2 years we have worked tirelessly to bring into our fold best of class capabilities and learning from Indian and global markets to provide advertisers solutions which are true to the spirit of Branded Content.”