United Spirits, India’s largest spirits firm, owned by Vijay Mallya, reported a volume growth of 20 per cent in fiscal 2008-09, with sales of 90 million cases.
“This growth will continue in the years to come. The concerted effort to sell premium has paid off. Our ambition is to take the company to over 100 million cases in sales,” said President and Managing Director Vijay Rekhi.
“The growth in volumes was supported by aggressive brand refurbishment and innovation. We introduced a new Prestige Vodka under the brand name Romanov Red, a regular scotch, Whyte & Mackay Special, and Black Dog in smaller packs. We also refurbished our entire brandy range, ” said Mallya.
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