ValueLabs partners Hootsuite for social media solutions

Market for social business applications expected to grow from $13.9 bn in 2014 to $37 bn in 2019

ValueLabs, a Hyderabad-based business technology solutions provider, has partnered Canadian social media management platform Hootsuite to deliver solutions for managing social media campaigns, marketing and advertising.

"Many of the services we offer help organisations enhance communication by becoming a more agile, connected and customer-focused business. With this partnership, we combine Hootsuite's strong social relationship platform and our proven domain and technology expertise to create industry-specific digital marketing solutions," Ram Manjeri, senior vice-president (sales and marketing) at ValueLabs, said in a release.

Hootsuite's solutions integrate with many of the other existing offerings in ValueLabs' portfolio. ValueLabs will employ key solutions to overcome challenges including content creation, scheduling, publishing and moderation, collaboration, workflow and approval management, data analytics and reporting, sentiment analysis.

Marketing campaign automation, integration with legacy marketing and analytics platforms, and strategic social media consulting services.

According to a 451 Research report, the market for social business applications is expected to grow from $13.9 billion in revenue in 2014 to $37 billion in 2019.