 "Videocon d2h launches India's first 4K channel")
The channel went on air on January 26 and airs movies, video on demand, and travel and sports programmes. High-definition programmes will be provided by international broadcasters and independent content providers.
Videocon d2h will stream the ICC World Cup matches in 4K UHD on its direct-to-home platform.
Also Read
“While there are other service providers that have set-top boxes, we are the first to launch a platform for content in 4K UHD. The World Cup will have some matches in 4K UHD, and the channel will air the India matches and the semi-final and final,” said Anil Khera, chief executive officer of Videocon d2h, the Videocon group’s DTH arm.
The feed will be aired under contract with Star India, the official broadcaster of the World Cup in India and the Middle East. Before the tournament starts, and after it too, the channel will telecast lifestyle, movies and infotainment content.
“It is not a particular broadcaster or genre that will be featured on the channel. It is a DTH platform for content in 4K UHD, which will be available to those who own special set-top boxes,” Khera added.
The set-top boxes are available at Rs 6,590 for new subscribers and Rs 5,990 for existing ones. The subscription to the channel is free.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%