Virgin Mobile goes online

Richard Branson promoted Virgin Mobile today made all its services including handsets, plans and recharge coupons available online so that customers can get the services without visiting company's sales stores.     

The company which has a franchisee tie-up with Tata Teleservices mainly targets Indian youth. The new initiative aims at reaching them who spend a significant chunk of their time online, a company statement said.     

"With 44 per cent of the total internet population in India within the age group of 19 to 24 years, it is logical for us to extend our presence to the online space and offer our customers the convenience and comfort of buying Virgin Mobile connection at the click of a button," said Virgin Mobile India's CEO M A Madhusudan.    

The company has tied up with Blue Dart to home deliver the phones at the customer's door step. It has also tied up with BillDesk for payment authorisation.     

The company also plans to come out with product bundled offers, facility of gifting a phone to friend/family and an option to recharge/top-up online.