 "Xiaomi sells six million devices across categories in festive sales")
Mobile handset and consumer electronics maker Xiaomi sold over six million devices across categories in the initial period of festive sales, it said on Friday.
The sale was carried on both online and offline and was twice as much as achieved last year.
"We continued to deliver attractive offers across our product portfolio, helping our consumers make informed decisions. Our smartphones performed exceptionally well in the initial phase, solidifying our position in 5G and overall smartphone portfolio. Xiaomi continued to be the most preferred smart TV brand, on the back of the best hardware and software, at an incredibly great value," Raghu Reddy, chief business officer, Xiaomi India, said.
"Redmi Note 11, Redmi A1, Redmi 10, Xiaomi 11i series, Redmi Smart TV 32-inch, and Xiaomi Smart TV 5A 32-inch were some of the best-selling devices," the company said in a press release.
The sale was carried on both online and offline and was twice as much as achieved last year.
"We continued to deliver attractive offers across our product portfolio, helping our consumers make informed decisions. Our smartphones performed exceptionally well in the initial phase, solidifying our position in 5G and overall smartphone portfolio. Xiaomi continued to be the most preferred smart TV brand, on the back of the best hardware and software, at an incredibly great value," Raghu Reddy, chief business officer, Xiaomi India, said.
"Redmi Note 11, Redmi A1, Redmi 10, Xiaomi 11i series, Redmi Smart TV 32-inch, and Xiaomi Smart TV 5A 32-inch were some of the best-selling devices," the company said in a press release.
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%