While in case of MTNL it is for Yahoo! oneSearch, the mobile search engine, in the case of Idea Cellular, the partnership is for mobile advertising.
The Sunnyvale, California based company today announced several new mobile initiatives for the Asia Pacific region, including five new Yahoo! oneSearch partnerships with leading mobile operators including MTNL, Hong Kong CSL Ltd (CSL), Smart Communications Inc (Smart, Philippines), Digital Mobile Phlis, Inc (SUN Cellular, Philippines) and Vibo Telecom Inc (Vibo, Taiwan).
It has also forged strategic mobile advertising partnerships with Idea Cellular Ltd and Maxis Communications Bhd (Malaysia), the company said in a statement distributed via Businesswire.
Yahoo! also announced localised versions of Yahoo! Go 3.0 for India, Australia and Southeast Asia, including a local language version for Indonesia, and an English version of Yahoo! oneSearch with voice that recognises regional accents.
The company also announced the launch of new mobile widgets for the Asia Pacific region including Yahoo! Cricket, Yahoo! Answers and Showtimes (Yahoo! India Movies), as well as a MTV Asia mobile widget featuring news updates and music charts.
These announcements further demonstrate Yahoo!'s global momentum and unveil the next phase of the company's mobile strategy for the Asia Pacific region, said the release.
Today's Yahoo! oneSearch partnerships announcement brings the total number of mobile search deals signed by Yahoo! worldwide in the last 18 months to over 60.
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