Zee to launch 24-hour food channel

Zee Entertainment today announced the launch of a 24-hour food channel called 'Zee Khana Khazana'. The channel, which will be the country's first food channel, will go on air on December 8, 2010.

Zee Entertainment says that their new channel will be a mix of Indian and international content. Some of the shows to be telecasted on the channel include High on Food, Chef's special,  A Touch of Turmeric, and Khana Khazana. It will also have culinary adventure content like The Hairy Bikers Cook Book, Chefs – Put Your Money Where Your Mouth Is, Saturday Kitchen series, Gino D’acampo – An Italian in Mexico, and James Martin Favourite Feasts.

"Niche is the way forward in the television space. A 24-hour food channel is the perfect addition to our niche bouquet of Zee Café, Zee Studio, ETC, ZING and Zee Trendz.  Our niche offerings will continue to expand and offer our viewers new channels," said Punit Goenka, MD and CEO, Zee Entertainment Enterprises.

The channel will be launched on the Direct-To-Home (DTH) platform of DISH TV, which has around nine million subscribers. "This channel will satisfy the craving for more information, rich experiences, tantalising ideas, and a total immersion into the world of cooking and eating through a lineup of inspiring, entertaining and informational shows," said R C Venkateish, CEO, Dish TV.