Zee unveils its new corporate brand identity

Unviels new positioning, Vasudhaiva Kutumbakam; new positioning also integrated with brand logo

Subhash Chandra-promoted media & entertainment conglomerate, Zee Entertainment Enterprises Ltd. (ZEE), today unveiled its new corporate brand identity with a new positioning - “Vasudhaiva Kutumbakam” (The World is my Family). The new positioning has also been integrated and crafted with the brand logo.

The positioning and identity have also been extended to cover the Group’s news and digital business verticals under one umbrella brand, called Zee Media.

Vasudhaiva Kutumbakam is the ancient Indian ideology that promotes a world with unity, harmony, and respect for every individual irrespective of caste and creed. Originating in a verse of the MahaUpanishad the phrase means - “Only small men discriminate saying: One is a relative; the other is a stranger. For those who live magnanimously the entire world constitutes but a family.”

Punit Goenka, MD & CEO, ZEE said, “ZEE as a brand has earned global recognition over the last 20 years. A cosmopolitan thought that is relevant even today, it shapes our values. It guides our actions. It defines our purpose. And today, we’re proud to proclaim it to the world.”

The new visual identity will be taken across all communication touch-points in India and across the world.