69% Indian millennials see coffee as companion during conversation: Survey

Over 3,000 young people from across all major Indian cities responded to this survey

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Business Standard
2 min read Last Updated : Feb 26 2020 | 10:22 PM IST
Indian millennials see coffee as a companion and source of comfort during a conversation, says Rachna Anbumani, vice-president of marketing, Lavazza India. This was found in a survey "Brewing Conversations" by Lavazza, an Italian roaster brand, as part of its Valentine's week project, aiming at gathering insights on whether coffee is a companion or motivator for Indian millennials and Gen-Z population. Over 3,000 young people from across all major Indian cities responded to this survey. "The results show that while coffee is a definite motivator in the mornings or at workplace, an overwhelming 69 per cent have said that they see the beverage as a companion," says Anbumani. Also it was found that coffee is the go — to beverage in a professional environment — a massive 94 per cent prefer it during an interview and 50 percent during client meetings.

Digital manufacturing

Artificial intelligence (AI), 3-D printing, online and on-demand manufacturing, 5G and Industrial Internet of Things (IoT), and business-to-business-to-consumer (B2B2C) model are the most significant global trends which are expected to dominate digital manufacturing in 2020. Several manufacturers are turning to AI-assisted smart algorithms to monitor and improve their outputs in more efficient manner and thereafter take informed decisions whilst minimising the risks. 

New-age additive manufacturing (popularly known as 3-D printing) technologies like CNC milling, fuse filament fabrication, laser and electron beam printing have made manufacturing notably faster, efficient and accurate. In wake of rising volatility across markets alongside the meteoric rise of e-commerce, both "online" and "on-demand" manufacturing have now become extremely relevant. Further, on-demand digital manufacturing has drastically improved output and product design, plus enabled manufacturers to cut down costs and efforts in terms of managing inventory.

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Topics :Indian millennialsCoffee

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