Artisans, both urban and rural, have unique qualities — resilience, industriousness, pride in their skills and innovativeness. They conserve, reuse, recycle and reinvent. Most importantly, they largely use natural, organic materials. This should make them flag-bearers of a new world that is kinder to the environment. Apart from reducing carbon footprints by serving local markets there are demonstrable examples of private companies, like Jaipur Rugs in Rajasthan, which effectively link the rural skills of women to top-notch retail outlets abroad. Good technology can serve rural enterprises in the production of area-specific products like camel milk chocolates, soaps and sweets, and multiple handcrafted utility products including handmade paper, which only need recyclable materials and provide ample local employment.