Centre defends Universal Code of Pharma Marketing Practices in apex court

The government further added that it is working on providing statutory backing to the UCPMP code and "it is a time-consuming process, which cannot be completed in haste"

Supreme Court
BS Web Team New Delhi
2 min read Last Updated : Oct 04 2022 | 3:06 PM IST
Citing the Indian Pharmaceutical Alliance (IPA)'s report clearing Dolo-650 maker Micro Labs of the allegations of bribing, the central government has defended the Universal Code of Pharmaceutical Marketing Practices (UCPMP) in the Supreme Court. It said that the existing framework works adequately, a report by Moneycontrol said. 

N Yuvaraj, joint secretary, Department of Pharmaceuticals cited the example of Dolo-650 maker Micro Labs in the court. The company was charged with bribing doctors with freebies worth Rs 1,000 crore to promote its drug. The IPA in September cleared the Dolo-650 maker of the allegations. 

"These developments show that the existing Uniform Code on Pharmaceutical Marketing Practices (UCPMP) works adequately, according to the provisions of the Code," the centre was quoted as saying by Moneycontrol. 

The centre was submitting its answers to the plea by the Federation of Medical and Sales Representatives Association of India (FMRAI) to give statutory backing to the UCPMP code. 

Centre said that FMRAI's plea gives an impression that the existing framework is "insufficient and inadequate" to protect citizens from unethical practices. 

"The existing legal regime consists of multifarious legislations, which seek to cover and curtail such unethical practices by disincentivising and penal measures," the centre said. 

It further added that the government is working on providing a statutory backing to the code and, "it is a time-consuming process, which cannot be completed in haste".

Yuvaraj also said that the government had undertaken exercises to check the present provisions and see if legal enforcement is required. 

FMRAI has, however, said that they will file a reply to the centre's response in the Supreme Court.

One subscription. Two world-class reads.

Already subscribed? Log in

Subscribe to read the full story →
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

Topics :BS Web ReportsSupreme CourtPharma sectorgeneric drugsCourt casesPharma marketing codepharma marketdoctorsdoctors in Indiagovernment policies

Next Story