“Most villagers do not want to leave their home, and travel to far-off places to earn a living. They did it out of necessity. So, when we shared the idea of making a living from the art which they have acquired from their forefathers and a skill they honed through generations of practice, they were excited. The support was there from the very first day”, said Rakesh Mohan, COO, Vedanta Aluminium, Lanjigarh Unit.
As efforts started bearing fruit, the next strategy was to help the artisan community create a raw material bank that would enable them to work seamlessly; open a self-help group bank account to provide adequate financial support; assist each of the 35 households to open a bank account where they can keep their hard-earned money and earn an interest on their deposit; organise an artisan’s card in collaboration with the government of Odisha that would give the artisans of Kankeri public recognition and access to government-held exhibitions to participate, demonstrate and commercialise their works.