Actress Priyanka Chopra has decided to cut ties with billionaire diamond trader Nirav Modi's brand following the news about the alleged banking fraud carried out by him.
"In the light of recent allegations, Priyanka Chopra has chosen to terminate her contract with the Nirav Modi brand," a spokesperson of Priyanka, who was the global brand ambassador for Nirav Modi, said in a statement issued on Friday.
As the news about the multi-crore scam involving Nirav Modi came to light earlier this month, a statement from the actress read that she was seeking legal opinion on her contract. There were also speculations that she is suing the brand for non-payment of dues. But her spokesperson denied this.
The termination news comes in the wake of after actresses Kangana Ranaut and Bipasha Basu accused Mehul Choksi-owned Gitanjali Group of breaching the contracts with them and not paying their dues.
Nirav Modi and his uncle Mehul Choksi, along with the directors of the Nirav Modi and Gitanjali groups, are under investigation by the Central Bureau of Investigation (CBI) and the Enforcement Directorate (ED) for an alleged Rs 114 billion fraud on Punjab National Bank through illegal use of Letters of Undertaking and Foreign Letters of Credit to raise and roll over money.
Both Nirav Modi and Choksi are said to have left the country, along with their family members, in early January.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)