Swiggy to join quick delivery race with InstaMart
Swiggy is preparing to launch a chain of virtual convenience stores to deliver grocery and household items within 45 minutes, sources told ET, a development that the food app delivery later confirmed. The launch of InstaMart comes at a time when the Covid-19 pandemic has hastened consumer preference for doorstep deliveries, especially in metros, and as deep-pocketed entrants, including Flipkart Quick, as well as existing players Amazon, BigBasket and Dunzo have heightened focus on this category. The move has also come amid the entry of Reliance JioMart, which has expanded into 200 cities, a foray that is expected to give stiff competition to established players, according to The Economic Times.