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Bharti Airtel has rebranded its Priority Postpaid service, which triggered net neutrality debate, as Fast Lane service, extending the promise of faster connectivity to postpaid users, the company said on Wednesday. The company has made changes on the website, and signals on mobile phones are also displaying the "Fast lane" name now. When asked if the company has shelved the Priority Postpaid plan, the company spokesperson denied the development but acknowledged the rebranding of the service as Fast Lane. "There is no question of withdrawal of our new post-paid plan... Our launch campaign has ended. And our descriptor to signal what we are doing 'Fast Lane' - captures the essence of what we offer. Our postpaid users continue to remain on a slice. So, every user who chooses our postpaid plan and has a 5G-capable device gets an enhanced experience. Faster speeds, unlimited data, and exceptional service," the spokesperson said. The spokesperson said that network slicing used for ...
Bharti Airtel has defended its new "Priority Postpaid" service before a Department of Telecommunications (DoT) panel, asserting that the offering, powered by 5G network slicing, neither violates net neutrality norms nor degrades service quality for prepaid users. According to the submission made by Airtel in response to a clarification sought by the Committee on Communications and Information Technology, the company said not allowing the use of mainstream features of 5G to offer services will jeopardise the potential of 6G in the country. "Priority Postpaid is implemented in a content-neutral manner and is fully consistent with the existing TRAI and DoT framework. There is no blocking, throttling, content-specific prioritisation, zero-rating, or preferential treatment of any application," Airtel said. Airtel had launched "Priority Postpaid" plans on May 19, which promise consistent speed even in crowded markets for postpaid customers. "Airtel Priority feature does not degrade the .