Flipkart, Swiggy, Urban Company ramp up safety measures to win customers' trust
Safety and hygiene have emerged as the top priorities for startups in the services space as they seek to win the trust of consumers and partners. Ola, Urban Company, Grofers, Flipkart, Zomato, Swiggy, Amazon and Uber, among others, are investing significant capital in such measures, at a time when the fight against the Covid-19 pandemic has shaken the confidence of workers and consumers in the shared economy. These businesses face a two-pronged problem - getting partners, many of whom are migrant workers, back to work, as well as generating demand from consumers. Urban Company plans to invest Rs 20-25 crore this year to buy and distribute personal protective equipment kits alone, while Grofers is infusing Rs 90 lakh monthly on hygiene measures the Economic Times said.