70,000 Indian exporters set for Black Friday, Cyber Monday sale on Amazon

Amazon's Global Selling Programme is expected to generate $10 billion in cumulative export sales by 2025 for Indian exporters enrolled in this programme

More than 70,000 Indian exporters on Amazon’s Global Selling program are geared up to showcase millions of 'Made in India' products to customers across the world on the annual Black Friday and Cyber Monday sale on Amazon.com, said the company. 

The exporters are launching thousands of new products on Amazon’s global websites for the upcoming holiday season. The Black Friday and Cyber Monday sale starts on Thursday, November 26 and ends on Monday 30 November. 

Amazon customers globally will able to discover and access a range of products including gifting options like STEM toys, fashion jewellery, teas and beverages, beauty products, leather journals and bags by exporters from across India. Black Friday and Cyber Monday are significant events marking the beginning of the holiday season in the US and customers at this time are looking at items for use at home and for gifting to friends and family.

“Black Friday and Cyber Monday (BFCM) is an important time of the year for Indian MSMEs on Amazon Global Selling as it marks the beginning of the global holiday season,” said Abhijit Kamra, director, global trade, Amazon India. “Coming right after the festive season in India, it has traditionally been a key growth period for our selling partners and with more and more people relying on e-commerce for products globally, we believe that the 2020 BFCM sale period will help accelerate the exports business for our sellers.”

He said that exports will continue to play a critical role in the revival and growth of the Indian economy and e-commerce exports help lower the entry barrier for Indian MSMEs to build and scale their exports business. 

Some of the globally popular Indian brands from Amazon Global Selling who would be offering their unique products and creations this holiday season include Jackinthebox Toys which aims to bridge the gap between the changing attention span of children through different kinds of toys such as craft kits and bookmaking kits. There are jewellery brands like Aheli and Jewel Zone will be catering to customers’ love for heart-butterfly and turtle pendants as well as crafted Indian jhumkas, chandbalis and silk thread bangle sets. Also SVA Organics, an essential oils manufacturer will be showcasing their range of natural products including carrier oils, herbal extracts, fragrances, as well as floral absolutes and waxes.

“The (Amazon) team helped us with all the support and insights on market trends and made the whole process seamless,” said Aakar Jain, founder of Rajrang, a Jaipur-based Tapestry brand. “Today, we have lakhs of customers across the world and our products are listed in the US, Canada, UK, Australia and the Netherlands,” said Jain whose venture has grown 10X in the last 4-5 years on Amazon Global Selling.

Amazon unveiled its Global Selling Programme in India in 2015. Indian exporters sell millions of ‘Made in India’ products to customers worldwide through its 15 international websites in countries such as USA, UK, UAE, Canada and Japan. It took the programme three years to hit cumulative exports of $1 billion. It has grown 100 per cent to hit the next $1 billion in the next 18 months, to cross the $2 billion milestone in cumulative exports from India. The platform is expected to generate $10 billion in cumulative export sales by 2025 for Indian exporters enrolled in this programme.