E-commerce was initially projected as a major well of opportunity in India as investments continued to pour in. Large e-commerce firms like Flipkart and Amazon went on spending sprees to beef up their infrastructure and market presence in India. Amazon spent heavily in the country believing that it is the next biggest market after the US.
The cash crunch is expected to put e-commerce players into a bigger bind, especially with cash-on-delivery sales expected to decrease due to cash shortage. The demonetisation backlash, however, presents a unique opportunity for cashless payment processors and may well be a saviour of Indian e-commerce.
Unfriendly neighbouring states may also be behind such threats.
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