In an attempt to boost the sales of its tetra pack drinks in Gujarat, Parle is overhauling its distribution network in the state.
The company is adopting new marketing strategies, especially for its N-joi range of products.
Parle through its exclusive franchise in the state, South Gujarat Agro Beverages Private Ltd (SGAB), is marking 250 outlets across Gujarat for special promotion of its N-joi range of tetra pack drinks.
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The company is aiming at the home segment for promoting its one-litre pack of N-joi.
South Gujarat Agro Beverages Private Ltd has been expecting a significant rise in its business across the state by overhauling the distribution network. The company expects an increase of at least 40 per cent of its business from Frooti and N-joi.
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