“In fact, the way to sell fighters is not to have them repeat aerobatics, day-after-day. It might be better for the vendor to play and replay simulated combat missions, which directly address the national security needs of the buyer,” says an IAF pilot.
A defence industry executive likens the opportunity presented by an air show to dealing with a rich buyer walking into an exclusive store after having made an appointment. In both cases, it must be pre-decided who would be the designated salesperson, who would support him, and what arguments and materials he would use to convince the buyer.