Everything, a village-level political pundit explains. The post-diwali firman is a litmus test for a technique devised and refined over the past few election seasons. There are umpteen number of government schemes, such as free rice, free cycles, old age pensions, crop insurance, MGNREGA and Rs 1.5 lakh per person for housing. This is largely controlled by the village panchayat and its secretary. The beneficiaries identified at the ground level by this coterie are the ones who eventually get the money in their bank/Jan Dhan accounts.
No one in the village wants to rub them the wrong way, which has given rise to a lobby in each village that now effectively controls the discourse. It appears stronger than the caste panchayats, though in some cases it may be difficult to differentiate between them. Now, extend this to whom the village elders want the votes to be directed to and it become apparent how the power system, once developed by the Congress, has resurfaced in a different form. The Congress worked through an archaic Mughal-British feudal hierarchy of landlords and strongmen; however, presently the system is operated by those who are in a position to dispense government schemes at the bottom of the ladder.