In a related move, the Adityanath government has also renamed Faizabad district as Ayodhya. In addition, Allahabad, where the Kumbh mela will be held early next year, is now Prayagraj. Mughalsarai railway station is now renamed after Rashtriya Swayamsevak Sangh ideologue Deendayal Upadhyay.
Prime Minister Narendra Modi, elected to Parliament from Varanasi, made a number of trips to UP, including two for investors' summits where major domestic and multi-national companies offered to open shop in the state.
Potentially this could generate employment and help boost the state's economy.
But the state's bad reputation on law and order threatens to discourage investment, even if the Adityanath government claims it is doing much better than the previous SP government on this score.