Aegon Religare to offer more online products

In the backdrop of positive response received for its online unit-linked products, iTerm and iMaximise, Aegon Religare Life Insurance (ARLI) today said it planned to launch several Internet offerings over the next few months.

"After the success of iTerm, we launched our second unit-linked on-line product iMaximise for High Networth Individuals through invitation strategy at February end. Till date, we have received Rs 8.71 crore as premium," AEGON Religare Life Insurance Company Chief Marketing Officer Yateesh Srivastava said.

After success of both iTerm and iMaximise, the company plans to come out with several on-line products offerings over the next few months, he said.

"We have already filed one on-line health product with the regulator awaiting their approval. We are also planning on one protection product and a few hybrid offerings," Srivastava added.

About 10% of the company's business comes from the on-line offerings, while the rest 90% from the off-line products.

AEGON Religare Life Insurance has 16 off-line products and is also aiming at around 10% growth from its online product offerings, the chief marketing officer said.