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| Around 250 schemes of a number of approved and reputed builders are showcased in the exhibition and lures such as on-the-spot loan approval with minimum documentation, lower interest rates, free site visits and lucky draws have been offered to the visitors. |
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| The show is a good business opportunity for builders and promoters as their projects are visited by a number of people during the exhibition. |
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| A Toyota Qualis vehicle parked outside the venue takes the customers to the project sites in various parts of the city. |
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| ICICI Bank is the first home loan provider in Gujarat to organise such an exhibition. |
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| ICICI Bank had organised a similar exhibition in Vadodara last month and according to bank officials, that exhibition attracted 500 new customers to the bank. |
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| ICICI Bank is expecting that more than 20,000 people will visit the exhibition during the next two days. |
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| The bank is expecting the show in Ahmedabad to generate 2,500 fresh loan applications and plans to organise such shows in various other cities of the country. |
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| Similar exhibitions have been kicked off in Hyderabad and Pune on Friday. |
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Rajiv Sabharwal, chief operating officer of ICICI Home Finance, said,
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