"We have observed that an individual spends around 10 hours a day at work. It leaves very little time to do routine works including day-to-day banking. So, we felt the need to offer our customers an option of banking at theirconvenience and at any time of the day," the bank said in a statement.
In addition to big metro cities, the bank's Touch Banking branches have been opened in cities like Rajkot, Vadodara, Vizag, Lucknow, Raipur, Surat, Siliguri and Guwahati among others. ICICI Bank, which started offering the Touch Banking services over a year ago, plans to add many such branches in the future. Transactions at these branches have doubled in the last six months -around two million in February, 2014 - and nearly 100,000 new customers are transacting at these branches every month.
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