Icici Prudential Life Pushes Unit-Linked Plans

To compete with other financial products; launches unit-linked SmartKid scheme

ICICI Prudential Life Insurance Company intends to use unit-linked plans to compete with other financial instruments in the market.

Today 60 per cent of its premium has come through the sale of unit-linked plans. ICICI Prudential has thus extended its child plan portfolio of insurance covers to include two new SmartKid unit-linked child plans, which will be launched shortly.

Speaking to Business Standard ICICI Prudential chief marketing Saugato Gupta said: