Current Communication Scenario offers tremendous opportunity for Government Communication Need to harness opportunities in the social media for Enhanced outreach- Shri Arun Jaitley Shri Arun Jaitley inaugurates Workshop on 'Streamlining Government Communication'

The Minister for Finance, Corporate Affairs, and Information and Broadcasting, Shri Arun Jaitley said, as technology influenced change in the communication landscape, the future belonged to digital media due to its reach, scale, variety and accessibility. The technological thrust also impacted the nature of information dissemination in view of changes taking place globally across platforms. These rapid changes had led to a convergence of technological touch points in the media space, impacting the nature and flow of information dissemination. Elaborating further, Shri Jaitley said the nature and character of news dissemination had undergone change due to the challenges thrown by 24x7 television consistently. The Camera today had become the prime mover for defining content and setting the agenda, thereby impacting the flow of news. Shri Jaitley stated this while inaugurating the Workshop on 'Streamlining Government Communication' organized by Press Information Bureau under the aegis of the Ministry of Information & Broadcasting here today at the National Media Centre.