IFFI to establish Brand Identity of Indian Film Industry- Col. Rajyavardhan Singh Rathore China to be the focus country at IFFI 2014 IFFI to be held at Goa from 20th -30th November

Col. Rajyavardhan SinghRathore, Minister of State, Information & Broadcastinghas said that IFFI 2014 would provide opportunities to showcase the variety of the festival in its various formatsto facilitate co-operation in the film sector. While China would be the focus country for the festival, the first meeting of the Indo-China Joint Working Group would be held on the sidelines of the festival. The Minister added that this partnership provided a platform opening new avenues for film makers from both the countries by sharing best practices and technologies. Shri Rathore also announced that Shri Amitabh Bachchan would be the Chief Guest at the opening ceremony of IFFI to be held on 20th November 2014.