Steps to promote Brand Image of Indian Handicrafts in Global Markets Normal 0 false false false EN-US X-NONE HI /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0in; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; mso-bidi-font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-IN;} The Government is taking the following important steps to promote brand image of Indian handicrafts, including Handmade Carpets & other floor coverings, in global markets: 1. Market Development Assistance (MDA) Grant and Market Access Initiative (MAI) Assistance for participation in Fairs & Exhibitions/Reverse/Buyer-Seller Meet in India & abroad. 2. Assistance for marketing study, branding/International publicity, participation in Fairs & Exhibitions, Buyer-Seller Meet in India & abroad etc. through Marketing and other Scheme. 3. Thematic display and live demonstration of crafts by Master Craftspersons in exhibitions abroad. 4. Organizing Indian Handicrafts & Gifts Fair twice a year besides product specific shows. The above information was given by the Union Textiles Minister, Smt. Smriti Zubin Irani today, in a written reply to a Rajya Sabha question.